Almost no one decides without first consulting the internet in this day and age. Consider this: what do you usually do when you need an answer to your query? Or if there’s a fact you’d like to learn? You Google it, don’t you? So, what do you believe your prospective customers do when they’re thinking […]
Almost no one decides without first consulting the internet in this day and age. Consider this: what do you usually do when you need an answer to your query? Or if there’s a fact you’d like to learn? You Google it, don’t you?
So, what do you believe your prospective customers do when they’re thinking about buying a new product or starting a new business? They’ll look it up as well. And they’ll want to learn about other people’s experiences by looking at review sites.
Did you know that 90% of customers read online reviews before visiting or purchasing from a business? Reviews not only help to build your reputation, but they can also help your company’s marketing efforts, impact your campaigns, and play a significant role in your performance. That’s why you need a customer review site that will skyrocket your sales.
Online reviews are serious business (even though there are endlessly hilarious and enjoyable reviews out there). This means that the top review sites should be taken seriously by companies.
Businesses are often fearful of managing customer reviews on business review sites because nobody wants to end up in one of the following situations:
Customer reviews act as a salesperson for your business. The content of your reviews can make or break your impression on your potential customers. People will first search your business online before handing their money to you. If they don’t find enough organic reviews, they will get suspicious or not take you seriously.
Here are some ways you can encourage your customers to leave reviews:
The most popular review platforms
Before we further jump into the details of which online review sites are best for your company, let’s look at the ones that are a surefire way to get started.
1- Online Reputation Management Companies
5- Trip Advisor
6- BBB (Better Business Bureau)
Here is the explanation of why these are the best customer review platforms for your business.
1- Online Reputation Management Companies
Let us first discuss an option where you hire someone else to handle all the online reviews and customer service for you. Luckily for you, now you can get help from a professional company that will manage the reviews on various platforms while you can focus on your business.
For instance, TrustAnalytica is an online reputation management tool that helps you build reviews for your business and manage your overall brand image online. It helps by providing positive, authentic reviews that help you maintain your online reputation.
It is an excellent tool for increasing Google reviews and provides company reviews by customers with a plethora of features and an easy-to-use interface. It is one of the best products on the market—a must-have for any small or large business. Improve your sales by using TrustAnalytica.com Tools to build a Perfect Online Reputation for Businesses. Remember that Customer Reviews Are the Heart of your reputation management.
Businesses of all sizes use TrustAnalytica for Internet marketing and bookings, connecting with clients and prospects, and conducting research surveys. Reputation management is crucial on review sites.
Amazon is a technological powerhouse. As a result, it is no big deal that it is a popular business review site for e-commerce brands. If you don’t use Amazon, you undoubtedly hear someone who does (or uses Amazon faithfully). Amazon is the best product review website as it provides you with reviews for every product to reflect upon and choose wisely.
Amazon was not the first platform to accept customer feedback, and it’s also one of the most reliable sources for customers looking for more information before making an online purchase.
Facebook is a social site where people can make profiles, upload photos and videos, send texts, and be in touch with colleagues, family, and businesses they like. Businesses can develop business profiles for users to follow and leave business reviews based on their interactions with the company.
Customers now frequently leave reviews on social media platforms. It is undoubtedly the best reviewing website.
Consumers increasingly interact with brands via social channels, and no social platform is more popular than Facebook. As a result, many potential customers see and share the business reviews on Facebook. Businesses should be aware of the big wins and big mistakes when they open themselves up to social media.
Yelp is a review platform and app that lets users post reviews about local businesses. Furthermore, Yelp teaches small businesses how to reply to business reviews, and hosts social events called yelp events. These events are held by yelpers (Yelp reviewers) and provide business data such as health inspection scores (Yelp.com).
Yelp has become a household name for business reviews, with over 102 million reviews. As the world’s largest online best customer review platform expands, it may be time for all small businesses to start caring about what customers are saying online, specifically their Yelp reviews.
5- TripAdvisor reviews
TripAdvisor is a travel website that lets users leave business reviews of what they’ve visited. Users can also book rooms, search for flights, find things to do, and reserve rooms at participating restaurants. TripAdvisor has websites in over 25 countries around the world.
Tripadvisor is the king of travel niche reviews.
The Better Business Bureau’s mission is to assist people in locating and recommending trustworthy businesses, brands, and charities (bbb.org).
The BBB is founded on trust.
BBB aims to educate consumers and helps people in finding trustworthy businesses by using a business evaluation review system. If you want the best online reviews for your business that too without putting your security in danger, the Better Business Bureau works to protect consumers from deceptive businesses or scammers.
BBB company profiles include:
YellowPages is a YP-owned online yellow pages directory. YP is a provider of local marketing solutions that focuses on assisting local businesses (and the communities they serve) in growing.
YP: an IYP directory with a high volume of traffic and review capabilities.
Yellowpages have the ability to conduct business reviews. After claiming an accessible business listing on their page, businesses can manage their reviews on the review site.
Google My Business is a tool it allows companies to manage their presence online across Google services such as Search and Maps. Google is a famous search engine out there, and as more consumers conduct extensive searching on it every day, more businesses are competing for top SERP results.
Important: To complete their Google My Business registration, businesses must verify their information.
Google My Business integrates business information into Search, Maps, and Google+. Customers can easily find a location due to this, whether they are using a desktop, mobile device, or something in between. Google customer reviews appear in search results and are known to improve SEO, so they are critical to the credibility of all businesses.
Google is the undisputed king of web traffic.
Which is the best tool for your business?
Here is a comparison by review tools, the tool you decide to use depends much on your business niche. Some of the best tools are stated above. If you want travel-related reviews, TripAdvisor is your go-to website. Similarly, for e-commerce Amazon should be a priority and if you wish to have a customer reviews platform for your business or you want to automate your business TrustAnalytica has you sorted. It provides all the above services that too on a single platform.
That’s it: a nice, detailed list of top ratings and review platforms broken down into categories, ready for you to pick your favorites! But what happens next?
Then you can figure out how to put the positive feedback you’ve received on these platforms to good use.
Customer reviews can help you increase your legitimacy with buyers and attract new possibilities whether you run a B2C or B2B business.
There’s no reason for you to restrict yourself to one or two review sites, so look into a variety of platforms and decide which ones are best for your marketing strategy.