The internet has changed the game of going out and sifting through many shops and companies to find a product or service. Now, you can do that from the comfort of your couch by making a few taps on your smartphone or a tablet. Better yet, you can ask your “smart assistant” to do the […]
The internet has changed the game of going out and sifting through many shops and companies to find a product or service. Now, you can do that from the comfort of your couch by making a few taps on your smartphone or a tablet. Better yet, you can ask your “smart assistant” to do the purchasing or hiring for you based on the pricing and other metrics.
One of the most important “other metrics” for purchasing by both humans and bots is customer reviews. Both rely on other people’s words to make the ultimate decision. Since the advent of e-commerce and the online shopping frenzy, client reviews and testimonials are getting a lot of traction.
Businesses are also scraping testimonials through different tools and business reputation software to make sure they are ahead of the curve. Among all the review sites and platforms, Google Reviews reigns supreme. It has the advantages of third-party apps with native integration for diverse sites and other platforms.
In this article, we will go through how a business can achieve revenue goals through Google Reviews widgets. We will also take a look at;
Googling something has already become the norm. People search online using keywords to get an answer to their questions. Since purchasing and hiring decisions are the most important as they get to spend their hard-earned money on them, they take every precaution to make sure they end up making the right decision.
Google Reviews have become a modern form of “word of mouth”. People tend to listen to what others have to say. Instead of relying heavily on marketing material posted by the business, a good dose of reviews and testimonials can do the magic. That’s why businesses make sure that the glowing feedback stays live on the website and other key platforms for prospects to see.
Since the end goal of a business is to raise the bottom line, which is directly proportional to the quality and quantity of clients it gets to serve, revenue generation is not possible but plausible through Google Reviews.
Following are some of the ways Google Reviews urge prospects and potential customers to get on the bandwagon and help companies grow financially especially small businesses.
Small businesses, in particular, have to deal with thinning demand and poor sales daily. The client net grows shorter with each day and the addition of new suppliers makes things a little worse for a company.
Through the display of Google Reviews, businesses can showcase the positive sentiment of clients and customers to reinforce brand trust. Users will get to know what a brand believes in and how its philosophy resonates with modern trends.
This allows the companies to stand out from the rest of the market.
Search Engine Optimization is a collection of best practices that site builders and managers follow to make their platforms search engines friendly. It requires checking several boxes to make the content more visible and discoverable.
Having Google Reviews alone about a business can improve its SEO. But when it comes to integrating Google Reviews and testimonials, the search engine optimization gets a boost. That’s why enterprises set revenue goals based on customer reviews and testimonials as positive ones lure new customers into the net.
Websites aim for engagement and click-through rates as they indicate customer interests and other valuable metrics. An engaging website tool such as a Google Reviews widget can provide a golden opportunity for prospects and customers to get in touch with a business.
As an interactive section, Google Reviews can keep customers and prospects engaged and let them connect, not only with the business but with other clients and prospects. That’s why it is best to have a Google Reviews widget to have an engaging element across the fence.
Businesses need to make a difference for clients as they have to differentiate their leanings and brand from others. This is where Google Reviews and customer testimonials help a company carve out a niche and client base for themselves.
That’s why businesses go for Google Reviews widgets which allow for better brand visibility and awareness among prospects and clients. With improved visibility, revenue generation goals can be realized with ease as prospects can look for themselves at what a business is made of and what paying customers think about it.
Online reviews offer a two-way traffic solution where brands and clients can forge lasting relations. When a customer posts a comment or review, the company should reply to that comment irrespective of the nature of the comment.
If it is plausible and good, a company can send a “thank you” note. But if the comment is not cordial, it becomes a tricky water territory. Now, that company has to think and strategize the succeeding moves where they can turn the sentiment of the aggrieved customers around.
The to and fro communication allows both parties to understand each other better and the odds of these incidents happening becomes slimmer.
That’s why the Google Reviews widget is a must on a website as it gives a clean and seamless experience for customers to leave and go through reviews.
There are millions of websites across the globe that are navigated by millions of visitors each day. The trick with a business website is that it needs to turn the mere visiting users into paying clients. Paying clients does not come easy as people go through various aspects of a business before connecting with them.
The most important thing they see is the real-life behavior and attitude toward clients. Once this becomes satisfactory, the paying clients happily come back for more. Better yet, they happily refer others to become a customer of that company.
As a result, this improves site traffic for the business resulting in more visibility and awareness of the brand.
In a bid to discriminate themselves from countless other brands, Google Reviews gadgets can help businesses get an online spotlight for the brand. With the influx of traffic across the internet, the brand can garner and harness these reviews and testimonials to appear as the leader of the industry.
The most important aspect of Google Reviews and its widgets is the seamless processing of received reviews and testimonials. On the consumers’ end, it is about looking at and connecting with other customers and prospects and connecting with them to know all about the brand.
At this point, we have established that Google Reviews, once imagined and implemented on a website, can improve all the metrics that are necessary for a business to grow online. But before a company can take all the advantages of integrated Google Reviews through widgets and materialize the revenue generation goals, it is necessary to understand the dynamics of securing the eligibility of Google Reviews in the first place.
In this section, we will make sure that you understand the nuances of registering the business in Google’s ecosystem to ensure a steady flow and integration of Google Reviews.
The first and foremost thing for a business to understand before soliciting and processing Google Reviews is to understand the platform’s policies, Google in this case. The search engine giant has chalked out all the necessary Terms, Conditions, as well as policies on its website.
So, managers and handlers should go through them before looking for Google Reviews widgets in the first place.
The most important and often “misapprehended” term in this regard is the reward for a positive review. Google has a very strict stance on paid reviews and testimonials so companies should avoid them. Rather, they should improve their service and it will have a by-product in the form of positive reviews across the board.
Before a customer can leave a Google review and a company can leverage it through a widget to attract more traffic, that business must be a “place” on Google Maps.
This is pretty straightforward. All a business has to do is find the absolute address of the shop or company on Google Maps and claim it through a series of information clusters.
Once it is done, the business will have complete control over how to showcase and even receive reviews from worthy customers.
To gain control over Google business listings, it is necessary to claim that list. The search engine asks necessary questions and businesses need to show certain documents to verify their integrity.
After it is verified, a company will have control over many variables of that listing, including leveraging and soliciting Google Reviews for enhanced traffic and revenue generation.
Since there was a clear need for businesses to get Google Reviews widgets as they make it easier to highlight clients’ sentiments, developers did not take long to step up and churned out applications and widgets for easy onboarding and periodical maintenance.
Even many hardcore online business reputation management companies could not resist the temptation to stay out of the game.
Following are some of the best Google Reviews plugins and widgets for WordPress sites.
TrustAnalytica is a leading brand in the world when it comes to the best online brand reputation companies. It has diverse tools and plugins for businesses to monitor and control online chatter which is essentially online reviews and testimonials.
For businesses, it has one of the best widgets to implement and integrate Google Reviews. The perks and benefits of going with TrustAnalytica include a sleek and industrial dashboard with customization options. Managers can prioritize tasks and issues and can have a real-time feed of customer and prospects reviews from across the globe.
Google Reviews Widget is developed and maintained by the search engine giant itself. This is another great choice with no charge for the basic version. In that version, the widget can import and display up to 5 reviews from Google Reviews on a website.
The widget also improved improvement through trimming long reviews and shifting much of the burden to the WordPress database from Google Places API.
If a business is willing to splurge on the premium version, it has many practical options, including a shortcode, sliders for responses, and sorting capabilities.
For WooCommerce store owners, this is a no-brainer. The most important element of this plugin is that it allows businesses to show overall ratings at the bottom of each page. In a bid to build trust for customers and prospects, this also allows showing Google Certified Partner status.
On a proactive side, the WooCommerce Google Customer Reviews widget allows businesses to collect more reviews. This is done by opt-in options with a gateway to ask for reviews and testimonials from customers.
This aspect is in direct line with the aim of businesses that want to boost their revenue by displaying Google Reviews through widgets.
Businesses are always in an unending race to make sure they end up at the top of the food chain. Since clients’ positive sentiment is necessary to keep the ball rolling, it is important to showcase and highlight positive reviews and testimonials.
The article was aimed at how businesses can and should meet their revenue goals through Google Reviews widgets and ensure that they last for the long haul. For the convenience of businesses, we have also mentioned top Google Reviews plugins or widgets for WordPress websites which will allow businesses to better integrate and implement their revenue generation goals.
Why Online Customer Reviews Are the Ultimate Salesperson for eCommerce 
