How to Embed Google Reviews On your Website?

Business Growth
Reputation Management

Updated: 23rd November, 2023 Consumers go through online business reviews before making a purchasing decision. According to research, 84% of people trust Google reviews just as much as they do word-of-mouth, suggestions, and recommendations. Google provides a business reviewing facility to companies and adds consumer-written reviews to the organization’s Google Business listing. When potential purchasers […]

by  admin |  November 23, 2023 |  Read 6 min

Updated: 23rd November, 2023

Consumers go through online business reviews before making a purchasing decision. According to research, 84% of people trust Google reviews just as much as they do word-of-mouth, suggestions, and recommendations.

Google provides a business reviewing facility to companies and adds consumer-written reviews to the organization’s Google Business listing. When potential purchasers search your business online, Google displays customer reviews.

Here’s another exciting option available to businesses. Google allows you to embed customer reviews on your Website. Please read this article until the end to learn how to embed Google reviews on your Website and understand why you need them.

 Google allows you to embed customer

How to Add Google Reviews to Your Website?

Some people try to copy and paste consumer reviews onto their Websites which takes off the legitimacy of the review and is counted as a violation of content usage rights. Here’s how you can embed Google reviews on Website free, without violating any law or rights.

Follow this 10-step guide to get the results you want:

  1. Sign in to your Google account registered for your business.
  2. Go to your Google+ business tab.
  3. Click on the share icon present at the bottom right corner of the customer review.
  4. Click on the options tab at the top right corner of the post you shared.
  5. Go through the menu and select “Embed Post.”
  6. You’ll get the Header code; copy it.
  7. Choose an editor and open the review page of your Website there.
  8. Put the header code between HTML tags <head></head> on this page.
  9. Copy the Content code.
  10. Put the code wherever you want to showcase the customer review.

Google provides these steps to embed Google reviews free on your Website. We at Trust Analytica provide reputation management services and can help you embed customer reviews on the site.

 embed Google reviews free

Embed Google Reviews On Your Selected CMS Platform

Every business uses a different Website-building platform. To better understand how to add Google reviews on various CMS platforms, we have provided a few simple-to-follow guidelines.

1. Embed Code for Google Reviews in WordPress

  1. a) Choose WordPress as your CMS platform and sign in to your WordPress account.
  2. b) Go to the page where you want to embed the reviews.
  3. c) Click on the text and visual option on the right side of the page.
  4. d) Click Text mode.
  5. e) Put the copied Google reviews embed code in the backend of your webpage.
  6. f) To finish the process, click on “Update.”

2. Embed Google reviews on Shopify

  1. a) Select Shopify as your CMS platform and sign in to your business account.
  2. b) Under the sales channel tab, click on the online store.
  3. c) In the drop-down menu, choose “Themes.”
  4. d) Click on “Action.”
  5. e) Select edit code from the side options.
  6. f) Select the section of the webpage where you want to put your Google reviews.
  7. g) Put the embed code and save the changes.

3. Embed Google Reviews On HTML

  1. a) Select HTML as your website-building platform and log into your HTML business account.
  2. b) Go to the webpage where you want to embed the Google reviews widget.
  3. c) Redirect to the webpage where you wish to display the Google reviews widget.
  4. d) Put the copied code at the backend of your website, where you want to place the widget.
  5. e) Here you go, you successfully embed the Google Review Widget on your website.

How Embedding Google Reviews on Your Website Helps You Grow

1. Developers Brand Trust & Reliability

Building trust with your potential customers is the first and foremost rule for any business’s survival. Customers require social proof before making a purchase.

They go through several stages before investing their money in any product or service. They might have some sale objections during the purchasing stage, but if they don’t want to regret their decision afterward. Therefore, according to research, a customer goes through at least 9-10 reviews before purchasing.

When you provide social proof of your brand’s credibility on your website, right in front of the customer, you prevent them from getting distracted and looking for other options. Positive reviews will increase the chances of these potential customers revisiting your website.

2. Increases Brand Awareness & Engagement

Reach out to a broader audience using positive reviews from your existing customers. The Google reviews on your website will maximize website traffic and help you boost your brand awareness and engagement.

Mostly. Google is the bridge between a potential client and a business. People search for each and everything on Google. Google has recognized the need for online business listings and customer reviews. Therefore, Google has provided its platform for customer reviews.

If these reviews are appreciated to such an extent, then what would keep you from embedding them onto your business website? This is what people prefer.

According to a study, 38% of potential customers visit, and 29% purchase from your website if it has a Google My Business account. People share google reviews; therefore, they are correlated with website traffic and brand engagement.

 Increases Brand Awareness & Engagement

3.  Brand Advocacy

When existing customers take credibility and responsibility for your products and services, this process is called brand advocacy. One of the benefits of adding customer reviews to your website is increasing brand desirability, influencing customers’ purchase decisions, and increasing business conversion rate.

4. Google Reviews are more beneficial than testimonials

According to research, 84% of potential purchasers trust online testimonials just as word-of-mouth or personal recommendations. Many websites display customer testimonials, so how do you think Google reviews are different? The answer is simple, legitimacy of the content. When you embed Google reviews on your website, you do not violate any content usage law. Consumers can verify those reviews because they come directly from customers who posted them. So, it increases a brand’s credibility that they are not making up any information.

5. Increases Sales and Conversion Rate

Research suggests that 92% of online buyers check Google reviews before purchasing online. Thus, positive reviews will boost your conversion rates and sales figures.

Google reviews are user-generated content that can be re-used anywhere you want. It is an excellent idea to embed Google reviews in email if you send newsletters to your potential customers. This way, you can direct the potential buyers to your website.

By adding authentic and valuable customer reviews to your website and digital content, you can drive conversions and increase sales.

6. Seller Rating

A unique extension is available with Google Adwords that showcases customers’ trust in your brand. It is referred to as Google Seller Ratings. Your rating out of 5 stars will display right under the headline and URL of your PPC ad. According to research, 65% of users check GSR ads before purchasing online. These ads can increase your CTR by 17% and improve your quality score by decreasing your cost per click.

If you want to be eligible for the Google Seller Rating extension, your brand should have:

  1. More than 150 authentic reviews should have been collected in the past 12 months.
  2. Overall business rating of 3.5/5. It’s the minimum requirement.
  3. More than 10 customer reviews in the language your brand uses for the Google domain.

7. Your SEO Ranking Increases

Google reviews are as crucial to your SEO ranking efforts as on-site optimization and internal linking. Customer reviews can impact your local rankings, what searches get more clicks, and the customer’s purchasing decision.

Embedding Google reviews on your Website will help users quickly get their required information. It will help them form an opinion about the brand, leading to a purchase decision.

Local search engines highlight websites that consistently get frequent, authentic reviews.

8. Users Spend Quality Time on the Site

The velocity and value of customer reviews available on your Website are like binge-able content for the visitors. If the users are visiting your Website to purchase your product or services, they might get to spend more time on your site reading the reviews you have displayed. This significantly increases users’ average time spent on your Website.

9. Encourage Review Posting

Your business requires several reviews to gain buyers’ trust. If you have only one or two reviews, potential buyers won’t have enough information to make a purchasing decision. When you embed Google reviews on your website, don’t forget to inform customers that they can still post further reviews.

If you want to get valuable reviews from customers, you must have a strong customer service team. Asking customers for their feedback and reviews is not a bad idea; it is standard customer service. You need to gain at least 10-15 reviews from customers if you want to gain the trust of potential clients.

The Takeaway

Embedding Google reviews is a perfect way to keep your website more informative, functional, and engaging for the potential buyers who visit your site. So, embedding customer reviews on any CMS platform is critical for your business to bloom.

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