The age of traditional PR is over. The last generation of journalists left 30 years ago. Next came the writers who worked for media companies, but they were dismissed 3 years later. No one cares more about good stories than anyone else. It's possible to be lucky enough to become an expert source. After Matterhorn Business Solutions, Bill Borger Jr. and Matterhorn PR worked together to raise $600,000. for Bill's Mount Everest Expedition in May 2011, Matterhorn PR was born. The collaboration started in November 2010 and Bill became the fifth-ever Canadian-ever to both swim the English Channel as well as climb Mt. Everest. Over $500,000 was raised to support the Calgary Handi-Bus. Bill, together with our Matterhorn PR team, also created a blueprint of public relations strategies and tactics. Since then, this blueprint has been utilized by many of our clients. This venture has been a success because Bill and the leadership of Matterhorn PR have developed a strong friendship. They meet regularly to talk about business strategies and to plan for Borger Group.