Singapore Jewellers Association (SJA) is the only non-profit that represents all stakeholders in the value chain for Singapore's jewelry industry. The current membership includes the most well-known and longest-standing jewellery manufacturers and wholesalers in Singapore. Its mission is to inspire confidence and support the industry by providing guidance and assistance in areas like best practices, corporate governance and legal compliance. To improve professionalism, customer service, product knowledge, and compliance, the Association launched a number of training programs. The programs also include the use of modern technology in order to modernize the industry.