This is the primary keyword we use for SEO. I have used it multiple times in different headings on our homepage! Perhaps you're here because you want to learn more about our SEO services. Maybe now isn't the right time. Although it is better now than "a few years ago", when there wasn't any website, the website serves more as a testing ground, SEO and conversion optimization playground. These are all terms people use, including PPC, SEM, and Paid Search. We do however interchangeably refer to them. I prefer PPC because it better encompasses display, remarketing which we do, but only with Google.