Positive reviews for Below the Belt praise the store's excellent customer service, cleanliness, and friendly staff. Customers appreciate the helpfulness of the management team in finding alternatives, despite limited sizing availability. The store is described as having a fun atmosphere, with staff knowledgeable about the items and following COVID-19 restrictions for a safe shopping experience. Overall, visitors enjoy the professional and friendly staff, making their shopping experience pleasant. Below the Belt was founded in 1978 in Edmonton, Alberta, and has since expanded across Canada. The store carries a wide range of clothing and accessories for both men and women, focusing on providing the finest denim in the city. Below the Belt proudly supports local and sustainable brands, offering a curated collection of the latest trends and popular brands like The North Face and SECTION 35. Below the Belt's specialty lies in offering a diverse selection of casual and skate clothing, catering to a variety of fashion preferences. The store prides itself on providing a unique shopping experience with a focus on customer service and a carefully curated selection of clothing and accessories, making it a popular destination for fashion-conscious shoppers.