Pedro Reis, a multidisciplinary artist created Hunter Rei Studio to honor his late father after he died suddenly. The artist realized that life is short and started a campaign to preserve the lives of his friends and family. His mottos were "Too Rare to Die" and "Spread love", and his vision was for us to remember our loved ones, and to inspire others to do the things we enjoy every day. He started out selling denim jackets hand-painted and custom cut and sewn from the trunk of his vehicle. His true passion is custom artwork. He opened his Art Studio & Gallery after leaving the corporate sales & financial industry. Ses murals, custom clothing, and artwork have been seen in Lisbon, Miami, and New York as well as Los Angeles, Winnipeg, and Calgary.