Our approach is holistic and humanistic. Qualitative research is approached holistically and from a humanistic perspective. We look at brands and people in the context of their personal and deep truths to understand them. Intention is the driving force behind our approach. Every project starts with nothing. We carefully craft solutions to meet your goals and deliver tangible value. To ensure quality and consistency from beginning to end, each project is overseen by an individual team that includes a researcher, a designer and a member our Mission Control group. The moderators of the forum are highly skilled researchers with a passion who have come from many different backgrounds. They have a genuine curiosity and are open to listening. You can trust us to provide guidance and be an extension for your team because of our leadership orientation. Our thought leaders are thought-leaders who can synthesize information and help to inspire and represent consumers. Our active involvement in managing your stakeholders, varying priorities and backroom and debriefing sessions is key.