Johnson Public Relations is based out of Los Angeles but it's not the typical PR firm that works on the Hollywood Awards circuit. Sometimes we have to be brought in by the media in order to protect clients from being covered in news. We have the expertise and experience to help clients tell their stories, even when it is crucial. Our clients come from many business areas, including entertainment, finance and real estate. We also work with non-profits. Our ultimate goal is to preserve our clients' reputation, market value and business EBITDA. Our communication channels allow us to reach multiple stakeholders. We insist that all campaigns have an end-state strategy, which is something we do not believe other companies can achieve. Who wants to live in constant crisis mode all year? Media relations are a key component of JPR's success. JPR's top-ranking consultants are former journalists and have a deep understanding of how news is presented, edited, and packaged across all media platforms. Our strategies and tactics change as these platforms evolve.