Positive reviews for I Q Research highlight the company's unique approach to paid focus groups. Participants appreciate the comfortable and home-like setting, with flexible areas furnished with modern residential furniture. The absence of one-way mirrors creates an open and genuine atmosphere, allowing for more authentic feedback and insightful moments during research sessions. Clients also value the company's hands-on and detail-oriented approach, as well as its location in the vibrant South of Market area in San Francisco. Unique facts about I Q Research include its family-owned status, its 2-story loft-style facility with 20-foot ceilings and natural lighting, and its focus on creating a relevant and consumer-driven environment for market research. The company's emphasis on substance over style, as well as its dedication to providing a comfortable and inviting atmosphere for participants, sets it apart from traditional research facilities. I Q Research specializes in providing a distinct and modern setting for paid focus groups, with a focus on creating an authentic and engaging environment for participants. By eschewing one-way mirrors and faux-style living spaces, the business aims to foster genuine interactions and meaningful insights for clients. Participants are encouraged to feel at home and share their thoughts openly, leading to valuable feedback and impactful research outcomes.