Positive reviews for Nichols Research highlight the professional and warm staff who go above and beyond to ensure that participants qualify for focus groups and receive accurate payments. Customers also mention the great experience and the awesome spread in the break room, making the research process enjoyable and rewarding for participants. Nichols Research is a marketing research company specializing in innovative industry methods and various data collection services. With four state-of-the-art facilities in California, the company offers qualitative research services aimed at uncovering motivations and behaviors related to specific issues or topics. Nichols Research is trusted by Fortune 500 companies, independent consultants, and research agencies for their reliable data collection, consulting, research design, national field management, and CATI services. The company's specialty lies in providing tailored research solutions to meet the specific needs of clients, guiding the development of hypotheses through small-scale qualitative studies. Nichols Research helps clients make confident business decisions critical for their success, offering collaborative solutions and innovative research techniques.