Positive reviews for Nichols Research highlight the company's professionalism, excellent organization, and friendly staff. Customers appreciate the opportunity to participate in studies, mock juries, and focus groups that pay well and provide a worthwhile experience. The research opportunities are described as organized, efficient, and always positive, with staff members being helpful and accommodating. Overall, participants enjoy working with Nichols Research and look forward to more research opportunities in the future. Unique facts about Nichols Research include their focus on market research, offering services such as consulting, data collection, research design, national field management, CATI, and more. The company has four locations in Northern California, serving Fortune 500 companies and independent research agencies. Nichols Research specializes in qualitative research, aiming to uncover motivations and behaviors to assist in making informed business decisions for future success. Nichols Research is a market research firm specializing in new industry methods and data collection. Their customized research services cater to specific client needs, utilizing qualitative research to explore individual motivations and behaviors regarding various topics or issues. The company's services do not aim to predict outcomes or provide statistical validation but rather aim to support hypothesis formulation. With a reputation for professionalism and efficiency, Nichols Research is a trusted partner for companies seeking valuable insights and collaborative solutions for business growth.