Entrepreneurs are problem solvers. Marketing is about solving other people's problems. We understand that it all comes down to people. Marketing is about serving people. We understand that they don't always want to be the only ones who care. We are a people-oriented company that focuses on marketing. Our goal is to get to know the customer so we can communicate and deliver maximum value to them. People drive us, so we are market-driven. We use them but we don't care about the latest Facebook hacks or the design of the new logo. Nor do we worry about your Canadian pricing model. We listen to our customers, and we care about their hopes and dreams. Listening to customers' frustrations is what we do. We invest in culture change. Being market-driven lasts. Entrepreneurs are us. Marketing isn't a fight, it isn't a game, nor is it a contest. Marketing is the kind of generosity that helps someone solve their problem. They are the problem. This is a way to improve the culture. There is very little to be done in marketing other than shouting, hustle, and coercion. Instead, it's an opportunity to serve. It isn't the first mass media that was created to please marketers. The television was created to display TV advertisements, while the radio was designed to allow radio ads to be heard. The internet doesn't exist without interruption or mass. Although it is the most popular medium, it also has the lowest number of users. You can't steal Godin's mass and there's no mass." Seth.