Positive Reviews Summary: Customers rave about Underwood Jewelers and the exceptional service they provide. The staff is welcoming, friendly, knowledgeable, and always goes above and beyond to ensure a great buying or browsing experience. The store is beautifully curated, offering a wide selection of gorgeous jewelry from various top brands. While some items may be more expensive, customers appreciate the quality and uniqueness of the pieces they find at Underwood Jewelers. The sales associates, particularly Shelley, Mary Lou, Greta, and Christa, receive high praise for their expertise and personalized assistance. Overall, customers highly recommend Underwood Jewelers for their fine jewelry and timepieces. Unique Facts about Underwood Jewelers: 1. Underwood's has been the official Rolex jeweler in Jacksonville since 1928. 2. They are proud members of the American Gem Society, which only accepts the best ethical and knowledgeable jewelers. 3. All employees undergo mandatory diamond training at the AGS (Gemological Institute of America), making them some of the best-trained gem, jewelry, and diamond staff in Florida. Underwood Jewelers' Specialty: Underwood Jewelers specializes in offering a wide range of luxury jewelry, including Rolex watches and other prestigious brands. Their focus is on providing exceptional customer service, building trust with their clients, and creating lasting relationships. As the official Rolex jeweler in Jacksonville with a membership in the American Gem Society, Underwood Jewelers is known for their ethical practices, extensive knowledge, and high-quality products. Whether customers are looking for fine jewelry or timepieces, Underwood Jewelers is the go-to destination in San Marco.