The PR agency we work with can help you get positive media coverage about your company and its products/services. It also covers leaders, opinions and ideas. This will ultimately build your brand's reputation and increase trust among consumers and industry contacts. Media relations are our speciality at Axia Public Relations. Our media relations agency is called NewsBureau. Starch Research found that news stories about products and services have six times as many readers than advertisements. They also carry three times more credibility than ads of the same size. Ninety nine percent of Americans believe that news stories about companies are more credible and influential than company advertisements. Unpaid advertising is more likely to win trust and loyalty from consumers, which will ultimately increase brand credibility as well as your company's profit margins. Your company should maintain good communications with media outlets in order to achieve positive coverage.