It is not easy to understand consumer behaviour. People are constantly changing. Evolving. Social. Special. It's also very challenging. Who doesn't like a challenge? The diverse qualitative methods used by Study Hall (tm), are based on the belief that the consumers and their questions will shape qualitative research. The goal of our research is to always generate... Empathy between research subjects (and us) Engage (and a relationship that is personal and emotionally meaningful) The result of deeper and more personal learning and insights is called Enlightenment. When we create the right framework to allow your target audience to speak in their own terms and on their territory, our qualitative team is the most effective. We are there for every step of the way. Our qualitative team, which includes industry leaders moderators, knows how to get every insight possible from your customers. "Accompanieds" (shopping and buying, driving, vacationing, etc.) ...) Strategy & Development for Brands Creative Content Evaluation & Refinement Creative Strategy & Development Ethnography and Deep Immersion (digital or live) Executive IDIs Focus Group Moderation