ABM Agency (Advanced Business Metrics), is a digital agency that provides full-service B2B services, specializing in account-based marketing, including digital media channels, strategy, and data visualization. Our services include third-party data, programmatic digital marketing, and lead nurturing to help companies of all sizes in the Southeast. Paid search engine marketing (also called SEM, paid searches, PPC, or CPC) is an important part of larger B2B marketing strategies. Paid search is a group of paid advertisements that are displayed on search engines. It connects your ads or content with people who are actively looking for the products and services you provide. Advertisers can target specific keywords in search queries. These ads drive highly-sought traffic to your website, which keeps your marketing campaigns running. Paid search marketing is the best way to track and follow your target's digital activity. If done right, it can be unmatched. Potential accounts Google a topic related to their business. Within a matter of seconds (depending upon the speed of the Internet), your content or your name will appear on the screen. Paid search ads, like content marketing, should differentiate by buyer personas as well as by the location of the sale funnel.