This is how it happened: It was 1910 when Guernsey Van Riper and Merle Sidener established Caldwell VanRiper (now known as CVR). Back then, things were very different. Our name was "Publicity expert and conductor". Newspapers were still printed on paper. No one had digital ads, Zoom meetings or made any kind of online advertising. Without the ability to pivot, you can't survive in this industry over 100 years. CVR is... Indianapolis has had no other public relations experts or conductors, ad agencies included. We have been building brands that matter for longer than any of our competitors. So that our clients can succeed, we've grown, learned and adapted. The secret is: Curiosity. Frontloading exploration is what we do. The first step is to dig deeply and find valuable insight. We then go deeper. We use that knowledge to create effective strategies for making a difference once we've got a good grasp of the market and customers.