My role is to work in teams with other stakeholders and to develop and enhance the customer experience. As a creative director/content strategist and copywriter, my work is rooted in award-winning, big-brand advertising in New York, London, and Boston. A disciplined content strategy and a solid understanding of branding, relationship marketing, strategic storytelling, and building distinct messages in crowds are what I offer. I specialize in positioning and brand refreshes, as well as content evolution for brands such as P&G and Discovery.