**Positive Reviews:** Customers praise REI for its excellent staff, high-quality products, and unique cooperative business model. Customers appreciate the validation of parking, making shopping convenient. The store in Santa Monica offers a wide range of outdoor clothing and equipment to cater to all outdoor enthusiasts, from novices to experienced athletes. With a focus on conservation and sustainability, every purchase at REI contributes to the preservation of natural resources. **Unique Facts about REI:** 1. REI has been harnessing the power of nature since 1938. 2. The company operates as a cooperative, emphasizing community and environmental responsibility. 3. REI offers services such as bike maintenance and ski/snowboard preparation to ensure customers are ready for their outdoor adventures. **Business Specialty:** REI specializes in providing outdoor enthusiasts with top-quality equipment and clothing, with a focus on sustainability and conservation. Their wide range of products caters to all levels of experience, making it a go-to destination for all outdoor needs. Whether customers are looking to stock up on gear for camping, hiking, biking, or snow sports, REI has something for everyone.