One of few companies that specializes in aligning employees and their business's strategic goals is ours. The success of an organization is directly dependent on the quality and quantity of its employees. We want to make sure that the workforce of our clients understands its role in executing strategy. Traditional beliefs that leaders should be teaching their employees how to succeed in the market and giving them soundbites from the strategy "management" is not effective at changing behaviour. Engaging every employee is the first step to executing strategy. Empowering employees with ownership through a connection between the individual roles of employees and the company's strategic initiatives gives them a sense of ownership. This is achieved by encouraging dialogue and positive change within organizations via a small group interactive process. The process is known as Edventure Maps and uses customized dialogue and visual maps to help organizations with their organizational change management needs. This process helps people understand by encouraging them to make their own decisions and creates an environment that encourages learning. Edventures helps organizations to learn more quickly, increase understanding and encourage alignment. The learning is then used to create concrete actions that will help transform strategy, vision and mission into reality. Learning and doing are two sides of the same coin.