ValuePenguin, along with its parent company LendingTree(r), shares a common goal: empower customers with information, tools and resources that will help them make better financial decisions. ValuePenguin offers in-depth analysis and intuitive calculators to assist you in finding the best financial products for you, no matter if you are a new driver looking for the best car insurance deal or an experienced traveler searching for the top travel credit cards. ValuePenguin.com was founded by former financial analysts Jon Wu and Ting Pen. This site is designed to assist consumers in making data-backed financial product decisions. ValuePenguin has developed a tool that allows users to easily compare the costs of health insurance.