Tactical Magic, a branding agency, specializes in using imagery, strategy, and words to create lasting positive impressions. The firm is internationally recognized for its excellence in branding identity and creative messaging. It provides creative and production services to a wide range of clients, both business-to-business and consumer. Tactical Magic's focus is on branding. Tactical Magic is about understanding the audience, competitors, and brands in order to craft a persuasive core message. It's all about saying it right. Tactical Magic is a unique collaborative business model. Our logo design process was so unique that an entire chapter in the book Design Evolution: Theory Into Practice was dedicated to it. We believe great strategies, great brands are the result of diverse and well-coached teams. Teams that combine an intimate outside view with a fresh perspective on business. Integrity, honesty, integrity, trust, transparency, creativity, and passion are our core values.