JUDY NICHOLS & ASSOCIATES has been a key, active player in Houston's media communications over the past twenty-five year. Before her move to Houston, she was a longtime expert in marketing and sales promotion. She also provided these services in Los Angeles, Hong Kong, and elsewhere. JUDY NICHOLS & ASSOCIATES is a full-service agency that serves a wide range of clients, local and nationally. They strongly believe in the importance of conducting research. This is an important factor in Nichols' approach to promotion: learning everything about the client and his products, market, competitors, as well as his goals. Because of the nature of our work, the agency must assume full responsibility for communicating with and/or negotiating with media. Participation by the client in this area without consulting with the agency could prove counterproductive and even detrimental to the overall project's purpose. All media releases that the agency has prepared for the client must be approved by the client before being distributed to media. Different types of clients