Primitive Archer Magazine was created for archery enthusiasts who enjoy the outdoors and hunting. Since 1992, Primitive Archer has dedicated itself to passing on traditional archery traditions. We are published six times per year and contain a wealth of advice for hunters, bowyers and outdoormen. Every issue contains how-tos, archery history and hunting tips, as well as exciting stories by other readers. The entire collection serves as an updated "Bowyer's Handbook". This magazine features a wide range of archers, so no matter if you're a novice or an experienced bowyer, you can benefit and enjoy the many talented ones. Every one of these "arrows" will be an essential part of your arsenal for archery information. 1. Primitive Archer is a group of 75,000 hunters who embody what hunting should be all about. 2. Primitive Archer focuses mainly on "how-to" articles and resources about the history and construction of bows, special material and arrows. 3. Primitive Archer subscribers have the financial resources to support your product. 83% have their own homes, and 55% have completed college. 4. Primitive Archer magazine readers spend an average of 2.6 hours with it each issue. 5. Primitive archery has the fastest-growing segment in hunting. This market is dominated by our magazine. 6. Advertising rates are a very cost-effective and competitive method to reach this market segment.