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Customized, analytical marketing, design & production Each project, whether it's a targeted mail campaign or distributed marketing materials, is treated by the Cogent team as an opportunity to build long-term relationships between clients and customers. Each step in our projects is thoroughly reviewed to ensure the best Return on Investment. We make sure that your marketing dollars are spent on carefully selected targets. Avoid common pitfalls associated with the "Shotgun marketing strategy" and make key decisions.