**Positive Reviews:** Customers appreciate the extensive range of camping gear and equipment offered by REI, making it a top choice for outdoor enthusiasts. The staff is helpful and knowledgeable, providing excellent service to customers. The store location in Santa Monica offers a diverse selection of products, from clothing to bike services, ensuring customers are well-prepared for any adventure. REI's commitment to quality and conservation resonates with customers who value sustainability and the environment. **Unique Facts about REI:** - REI has been in operation since 1938, with a focus on providing the best outdoor equipment and clothing. - The company offers a wide range of activities and events to inspire and engage outdoor enthusiasts. - REI's Santa Monica location provides a unique shopping experience with a variety of services, including bike maintenance and ski/snowboarding gear. **Business Specialty:** REI specializes in providing high-quality outdoor gear and clothing, catering to a wide range of outdoor activities such as camping, hiking, skiing, and biking. The company's commitment to sustainability and conservation sets it apart in the outdoor retail industry, appealing to environmentally-conscious customers. Customers can expect excellent service and a diverse selection of products at REI locations.