Pixelstroke believes that a website should look great and also work well. Pixelstroke creates optimized websites and integrated websites that make money for its clients. SEO (search engine optimization) refers to the improvement of the website's visibility in search engine's "natural", unpaid ("organic"), or "algorithmic" search results. Search Engine Optimization is a collection of practices and techniques that help a website get more visitors from search engines like Google, Yahoo, and Microsoft. There are two types of SEO: Off-page SEO is work that occurs separately from the site and On-page SEO, involves making changes to your website to improve its ranking. A website that does not employ both on-page and off-page optimization will not be fully optimized for search engines.