Legato provides a complete suite of digital and traditional marketing services for companies in the healthcare sector and those looking to market their services or products to this industry. You can gain insights from market research to help you make informed decisions, which may include not offering new services or not taking on certain projects. This research can help you to validate and answer consumer attitudes, preferences, brand preferences, distinctive points of differentiation, brand experience, as well as their perceptions. The objective of quantitative research is to obtain a statistically significant group from which to study. Legato is able to quickly gain valuable insights by reaching out to a large patient population via digital surveys. Qualitative research is more powerful than quantitative research. It can give solid insight, but qualitative research provides greater insights into people's thinking. Participants can meet up for guided discussions, whether they are online or in-person. Legato has experience in mediating patient advisory panels and focus groups. The data gathered through market research will ultimately help your company understand your current patient population as well as future growth potentials.