The most significant change in the last few years has been to qualitative research. Many people turned to the internet to carry out their research after the pandemic. Leede's qualitative offering has been significantly expanded to meet client and current needs. Leede Research is a leader in this field with over 40 years of experience. Our Wisconsin office offers a fully equipped professional lab and remote equipment, which allows qualitative interviews to take place from anywhere in the world. The facility allows clients to still interact with moderators and observe group meetings live. The Minneapolis location will provide a high-quality client experience in an elite national market. Leede provides a wide range of qualitative research services including: Online Focus Groups & Bulletin Board Studies Mobile Panel-In-Store Qualitative and In-Home Qualitative Ethnography Focus groups Triads & Quads Mini-Groups Individual In-Depth Interviews Ideas Sessions Ethnographic interviews Concept Testing and Development Product placement Remote Viewing & Monitoring Products Logistics and Placement.