Positive reviews highlight the professionalism, friendliness, and helpfulness of the staff at Goben Cars. Customers appreciate the personalized service they receive when purchasing a vehicle at the dealership. The team is known for going above and beyond to make the car buying process smooth and enjoyable for every customer. With a focus on understanding the needs of the local community and providing excellent customer service, Goben Cars stands out as a reliable and trustworthy used car dealer in Madison. Founded in 1966, Goben Cars is a family-owned and operated dealership serving the Madison, Middleton, and surrounding Wisconsin areas for over fifty years. The company takes pride in being an active member of the community, supporting local youth events and sports, and investing in the growth of their hometown. With a wide selection of pre-owned cars, SUVs, and trucks from popular manufacturers, Goben Cars offers customers a diverse inventory of vehicles to choose from. Goben Cars specializes in providing customers with a positive car buying experience, from the moment they step into the dealership to driving off in their new vehicle. The sales team is dedicated to helping customers find the right car at a great price, while the financing options make the purchasing process smooth and stress-free. With a focus on building long-term relationships with customers and ensuring their satisfaction, Goben Cars stands out as a trusted and reliable used car dealer in the Madison area.