Phase 3 Digital partners with both local influencers and our own talents. The influencers tell stories and promote brands, inspiring people to work with them. Influencer marketing is the use of prominent social media accounts and personas to promote your message to a wider market. Influencers on social media have a large reach and are able to persuade other people through their authenticity (think of a social media spokesperson). According to polling, 94% of influencer marketers believe that the tactic is effective. Through customized posts and other content, influencers share information about your brand with consumers. They also inspire others to think of your company.