2. The Madison, WI Sleep Number store provides personalized sleep experiences with adjustable mattresses that offer customizable firmness and support on each side. The exclusive Sleep Number bedding range includes personalized comforters and pillows to enhance your sleep quality and comfort. The store is dedicated to helping customers find the perfect Sleep Number bed for a restful night's sleep. 7. Sleep Number is known for its personalized sleep experience, allowing customers to adjust the firmness and support of their mattresses to achieve deep and comfortable sleep. The store also offers SleepIQ technology to optimize and track sleep patterns, as well as a range of high-quality bedding options to complement the beds. 1. Positive reviews for Sleep Number include enjoyable shopping experiences with knowledgeable sales personnel, personalized assistance in finding the right products, and a wide selection of comfortable bedding and mattresses. Customers appreciate the quality and customization options offered by Sleep Number, making it a top choice for a good night's sleep.