Cramer-Krasselt is America's largest independent agency. Multi-disciplinary and cross-functional with substantial resources in brand, media, creative, programmatic, analytics, PR/Social and digital strategy, UX, and SEO. Our team is not only integrated but interconnected. All of it is under the same roof. No matter what pitch is used, agencies are primarily focused on awareness. Most strategies start at the beginning and finish there. The question is not about how and to who to communicate it. Communication is full of memorable executions that are well-known and celebrated. However, these insights often fail to achieve much, so they're discarded for the next campaign. This model is not what we believe, and it doesn't represent the ultimate goal. Our reputation is built on helping brands communicate with the right people. This is where the money's at stake. Our job is to influence behavior toward a brand, which ultimately leads to revenue acceleration. This is about building real and lasting relationships that care about brands. It's not about popularity. Although it sounds simple, the winners are those brands that can go beyond the occasional transaction to make friends, keep them coming back, increase sales, and continue doing so in large numbers. Our philosophy is to make friends and not advertise(r).