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What Are Online Reputation Management Tools?

Business Growth
Reputation Management

Updated: 30th November, 2023 According to a report, 94% of online customers see 8-10 positive reviews before making an online purchase. Reviews and customer feedback can either make or break a company’s online reputation. Business reviews from Google, Yelp, Facebook, and other customer feedback platforms help online customers decide what to buy and what not […]

by  admin |  November 30, 2023 |  Read 7 min

Updated: 30th November, 2023

According to a report, 94% of online customers see 8-10 positive reviews before making an online purchase. Reviews and customer feedback can either make or break a company’s online reputation. Business reviews from Google, Yelp, Facebook, and other customer feedback platforms help online customers decide what to buy and what not to buy.

Online chat systems are also there for business owners to provide live support to their customers and help them with their problems. Various online reputation management tools help business owners manage all these chats, online reviews, reviews from social media platforms, appointments, invoices, and market automation processes in one place.

Selection Criteria for the Top 5 Reputation Management Tools

Online reputation management software helps you build a brand reputation by making it easy for you to manage customer feedback, major review sites, and industry-specific review sites, analyze online reviews, monitor social media, and help build a brand’s online presence. We have combed through more than 20 online reputation management tools to come up with these top five tools. These five online reputation management (ORM) tools are powerful, reliable, and affordable at the same time. To narrow down our choices, we used parameters like the number of review sites that are monitored, the extent of ease of use, relevance to the industry, and extent of social media management.

What is Online Reputation Management?

An online reputation management tool also called ORM is a tool that helps you manage everything that affects your business’s online reputation in one place. These tools help business owners with review management, best online reputation management, and to build a reputation management strategy. These ORM tools include social media monitoring tools, analytics tools, and review management tools. These tools assist business owners in managing chats, responding to customer queries or complaints, and responding to positive or negative reviews.

Top 5 Reputation Management Tools

 

1) Trust Analytica

Trust Analytica

Best Over All Reputation Management Software

Trust Analytica offers a complete package when it comes to managing a company’s online reputation. Unlike other reputation managing tools, Trust Analytica is not just limited to managing online reviews.

Trust Analytica is a powerful and reliable tool that can help you:

TrustAnalytica provides business owners with a user-friendly client portal. This portal allows business owners to reply to all customer’s reviews and manage feedback using a single platform. This platform builds your brand online by motivating your customers to add more positive reviews.

TrustAnalytica’s online booking platform lets your customers book your calendar to help reduce no-shows. The platform also sends automated SMS appointment reminders.!

TrustAnalytica provides you with a single platform where you can manage all your SMS, MMS, Web Chats, Emails, Social media messages, and online leads.

With AI-based action button integrations, you will get messages from customers in real time through SMS or any other preferred chat option. This will help you capture leads on autopilot and respond to customers even after they leave your website.

TrustAnalytica automatically generates invoices and sends them to customers through SMS and Emails. The online platform also helps with sales processing and payment monitoring for local businesses.

Helps You With SMS & Email Marketing Automation

This tool helps you with SMS and Email automation. Using this tool business owners can send marketing emails and SMS to thousands of customers at once.

2) Bright Local

Brightlocal

Bright Local is one of the best review monitoring tools. It helps you build your business online reputation by helping you manage your Google My Business listings and boosts your local SEO.

Pricing

3) Grade.us

Grade.us

Grade.us is one of the best reputation management software for effective response management. This online reputation management software is built with digital marketing in mind. It can help you efficiently manage your online reviews and ratings.

Pricing

4) Sprout Social

Sprout Social

Sprout Social is one of the best Social Media monitoring tools available online. If your business mostly depends upon social media reviews and you are worried about the reputation of your business then Sprout Social is for you.

Pricing

For Single Business: $9 per month per user with unlimited posts, 7 Pages, 2 Approved Workflows

For Multiple locations: $19 per month with unlimited posts, 15 Pages, 3 Approved Workflows

5) Mention

A robust and comprehensive online reputation management tool for small and large businesses. Mention gives real-time alerts from Google and other review platforms like no other tools. You can manage all your chats and reviews through one platform.

Pricing

Solo: $29 per month for 1 user for 2 alerts, 5000 mentions, 5 social media accounts

Pro: $99 per month for unlimited users for 5 alerts, 10000 mentions, 10 social media accounts

Pro Plus: $199 per month for unlimited users for standard alerts, 20000 mentions, 15 social media accounts

Company: Annually billed per month for unlimited users for advanced alerts, unlimited mentions, unlimited social media accounts

What is the Importance of a Reputation Management Tool

A reputation management tool is of significant importance in the digital age where online presence and consumer perception greatly impact businesses. Here are several reasons highlighting the importance of a reputation management tool:

Monitoring Online Reputation

A reputation management tool allows businesses to monitor their online reputation effectively. It tracks mentions, reviews, ratings, and social media comments across various platforms, providing real-time insights into customer sentiment.

Proactive Reputation Management

With a reputation management tool, businesses can proactively address negative feedback or issues before they escalate. It enables prompt responses, allowing businesses to resolve customer concerns, demonstrate accountability, and protect their brand reputation.

Enhancing Customer Satisfaction

By analyzing customer feedback through a reputation management tool, businesses gain valuable insights into their strengths and weaknesses. This information helps identify areas for improvement and enhance customer satisfaction, leading to increased loyalty and positive reviews.

Increasing Trust and Credibility

A reputation management tool assists in building trust and credibility by showcasing positive reviews and testimonials from satisfied customers. This social proof plays a crucial role in attracting new customers and influencing purchase decisions.

Improving Local SEO Rankings

Online reviews are a key factor in local search engine optimization (SEO). A reputation management tool helps businesses collect and manage reviews, which can positively impact their rankings on search engines like Google. Higher rankings lead to increased visibility and organic traffic.

Competitive Advantage

A reputation management tool enables businesses to monitor and compare their online reputation with competitors. By understanding how they stack up against industry peers, businesses can identify opportunities for improvement and stand out from the competition.

Crisis Management and Damage Control

In the event of a reputation crisis or negative publicity, a reputation management tool becomes invaluable. It helps monitor and address the situation promptly, minimizing the impact on the brand’s image and reputation.

Brand Building and Marketing

Positive online reviews and a strong reputation are powerful marketing assets. A reputation management tool can assist in leveraging these positive reviews, allowing businesses to showcase their brand’s credibility and attract new customers.

Conclusion

Blindly taking measures to improve the reputation of your business won’t get you anywhere. Analyzing what people think about you is the key to making the right decisions to improve the online reputation of your business. These tools not only help you improve the reputation of your business but also tell you where you are lacking and should improve. Make a wise decision right now and opt for one of these amazingly powerful tools to boost the online reputation of your business.

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