Positive Review Summary: Customers praise REI for its exceptional customer service, vast product selection, and commitment to sustainability. The knowledgeable staff at REI Santa Monica help outdoor enthusiasts of all levels find the perfect gear, whether it's hiking boots or ski equipment. The store offers a wide range of environmentally-friendly products and efficient checkout processes, leaving customers satisfied with their overall experience. Unique Facts about REI: REI has been in operation since 1938, emphasizing a passion for nature and sport. The company views outdoor adventures as investments in conserving natural resources and welcomes people of all experience levels, from novices to seasoned athletes. The Santa Monica location, near the 3rd Street Promenade, provides a variety of services for cycling, hiking, and skiing to keep outdoor enthusiasts ready for their next adventure. Business Specialty: REI specializes in offering a wide range of outdoor gear and apparel for activities such as hiking, cycling, and skiing. The company's commitment to sustainability shines through in their selection of environmentally-friendly products, ensuring that customers can enjoy the great outdoors while also supporting conservation efforts. REI's knowledgeable staff and efficient checkout processes enhance the overall shopping experience for outdoor enthusiasts.