Positive reviews for Etherton Gallery highlight the gallery as a champion for the Southwest, particularly Tucson, and showcase top artists from the region in various media. Customers appreciate the free programs on related national and local issues. The gallery has been praised for its quality space, curation of iconic photos, and attentive staff. Visitors found the exhibits, featuring photographers like Graciela Iturbide, inspiring and interesting. The new space is described as wonderful, airy, and bright, creating a cozy atmosphere for viewing artwork. Unique facts about Etherton Gallery include their membership in AIPAD since its inception and participation in various fine art photography fairs like Classic Photographs LA and AIPAD Photography Show NY. They have been displaying important photographers in the history of photography, as well as contemporary photographers who have influenced the field since 1981. Etherton Gallery specializes in displaying the most important photographers in the history of photography, along with contemporary photographers who have made significant contributions to the field. They also feature top artists from the Southwest region, offering a diverse range of artistic expressions in various media. The gallery is known for its curated exhibits that showcase iconic photos and its dedication to making great photography accessible to collectors of all levels.