Positive Reviews: Customers love shopping at REI for their outdoor equipment needs. The store offers a wide range of clothing and equipment for various outdoor activities, from camping to skiing and snowboarding. They appreciate the helpful and kind staff who provide excellent customer service, making shopping and browsing a pleasant experience. Many customers have also mentioned finding great deals and being satisfied with the quality of the products they purchased. In addition, the store's convenient location and amenities, such as free parking, make it a popular choice among outdoor enthusiasts. Unique facts about REI: 1. REI has been in operation since 1938, making them a trusted and established retailer in the outdoor industry. 2. The flagship store in Santa Monica offers a range of services, including a bike shop and ski/snowboarding services. 3. REI is committed to conservation and investing in the protection of nature through their products and initiatives. REI's specialty: REI stands out for its extensive range of clothing and equipment for outdoor activities, catering to both novice and experienced athletes. The store's commitment to inspiring a love for nature and sports sets them apart as a leading retailer in the outdoor industry. Customers can expect top-of-the-line gear and knowledgeable staff to help them prepare for their next outdoor adventure.