JSL Marketing is based in Dallas Texas and has locations in Grapevine TX Grand Rapids MI Grand Haven MI, Grand Haven MI, Grand Haven MI, and Tampa FL. Our passion is for our local clients and we are dedicated to their success online. We also offer many other services, such as web design, SEO strategy, email marketing and content marketing. SEM can be illustrated by thinking about the most recent query that you made in a search engine. Now think back to the top two or three results. I'm sure they all had the 'ad’ in front. This is SEM and, more precisely, PPC or Pay Per Click ads. With PPC ads, you can pay-to-play on social media just as on Google and other search engines. We recommend to new businesses that they start with both SEO AND SEM. SEM is able to get them customers quickly, and your SEO can still climb - since organic rankings can take time.