The virtual world never sleeps and something is going on every second. Businesses and individuals who are dependent on this world need to have a mechanism in place where the working of that machinery always works in their favor. Online chatter can make or break a brand. We have seen many instances when something starts […]
The virtual world never sleeps and something is going on every second. Businesses and individuals who are dependent on this world need to have a mechanism in place where the working of that machinery always works in their favor.
Online chatter can make or break a brand. We have seen many instances when something starts from a single tweet or a post and then snowballs and turned into an avalanche. The result was simply devastating for the receiving party.
That’s why brand reputation management is an ongoing process carried out by highly trained professionals equipped with the necessary tools and support.
There is not a single way the importance of monitoring and managing a brand’s online reputation can be downplayed. As we have seen from countless cases in the past, merely putting out fresh content is not enough. It has to have a purpose and even a short-term goal in terms of keeping the brand afloat.
For instance, if negative sentiment is expressed through a post, the reputation management team will be notified on the dashboard. They will be informed about where, when, and how about the sentiment. Based on the scale, reach, and scope, they can devise a plan to counter the ill effects.
Specially developed tools do the heavy lifting when it comes to much of the brand reputation management. They are designed to monitor and gather necessary data, churned out by users in the form of reviews, ratings, comments, and mentions on social media. These tools monitor and report back to the base. The most advanced tools that are backed by Artificial Intelligence and Machine Learning can even respond to the situation while reporting the whole situation to the team.
No matter how sophisticated a brand reputation tool is, it cannot monitor and scrape data from the whole length and breadth of the internet. Instead, professionals set preferences for platforms and websites where they expect or have experienced much traffic.
Still, using automated tools give a great edge over manual labor, both in terms of efficiency and cost. Even though these smart tools do all the major work, they are still supervised and overseen by professionals to set preferences, targets, goals, and so on.
These days, the biggest source of online content is the user-generated one. People are constantly sharing and suggesting to their friends and followers the brands and their respective products and services.
Reputation management tools can determine the sentiment and even pinpoint time and space to the base so that appropriate action can be taken to counter the effects in the face of negative sentiment or capitalize on the positive sentiment through the compounding effect.
In the past, brands would often get defensive or would engage with the users for subjective truths. That resulted in full-blown smear campaigns that could have been avoided or downplayed through cool thinking.
By having an automated tool with predetermined responses and triggers, it is easy for the brands to have a cordial and easy first response.
The fact that brand reputation management tools are automated and autonomous in terms of detecting sentiment and even responding to user-generated content is a big relief for brands. Human beings can skip a beat, miscalculate, and slip which could result in disaster.
Having a smart tool to look out for online chatter eliminates pitfalls and paves the way for a better and more secure brand.
This company does not need any introduction when it comes to the best online reputation management tools. Since its inception, TrustAnalytica has developed smart and secure tools for businesses to improve their online standing, resulting in better engagement and conversions.
Its reputation management tool offers a hassle-free dashboard with customization options so that professionals can tweak it to their workflow. The trial is free and after that, it offers multiple packages for brands depending on their needs and goals.
The services include review monitoring and management, timely alerts, multiple users, payment gateways, and other related services.
SimilarWeb helps brands learn key insights regarding their website. These include keyword and traffic ranking, source of traffic, and rate of engagement. It has a multi-pronged approach where it can collect and analyze key data for multiple domains of a single brand.
It is a sophisticated tool for brands to devise a strategy based on their current needs and future goals.
If you want a free tool that can render a quick look at the brand’s online presence and quality of traffic, The Brand Grader could be a great option.
Brands can pinpoint online locations from where their most content is generated. They also help brands with managing reviews and ratings in the social sphere. In the analysis, you can check the overall progress of the brand in the virtual world, things that are going your way, and the things that need further action.
For all its merits, this tool is not thorough but barely scratches the surface. For those who are looking for something more comprehensive, TrustAnalytica is a better pick.
Google Alerts, as the name reveals, is a tool developed by Google which is the most widely-used search engine in the world. Through this Google online reputation management tool, brands can stay on top of developments related to their keywords, mentions, and so on.
Following are some of the metrics that can be determined through this application:
To get the best of this tool, it is necessary to set the prerequisites right while starting, such as location, languages, and so on.
Again, this great tool falls short when it comes to in-depth reports and interceptions. That’s where other options will serve your needs the best.
If the name is any indication, SocialMention is one of the social media reputation management tools that help brands with the chatter happening on the platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
The tool shows results in real-time as well as bundles them up in terms of date. You can see the results from a previous date bundled according to sentiment and user engagement.
SocialMention offers in-depth reports, especially sentiment analysis by categorizing data in the form of scope, reach, strength, and so on.
Starting with keyword analysis, BrandMentions can bring a lot to the table if you set it upright. One thing that is truly astonishing about this tool is that its monitoring is not limited to a handful of major platforms. The tool can penetrate and draw insights from almost all sources, including social media, blogs, new sites, and many more.
It is also very good at sentiment analysis for almost every mention concerning a brand. In addition to this, it can provide competitor analysis, comprehensive filters, and an interactive section to reply directly to social media accounts and other channels.
This is another great tool to collect and analyze online data concerning a brand’s name and reputation. With over 50 combined tools and options to mine online information, marketers can have a field day with this tool alone.
Following are some of the key functions that this platform performs:
The interface is very simple and users do not have to enter manual data as they can import crucial information from Google Console and Sheets.
The simplicity and reach of the platform make it ideal for marketers and megabrands that need to stay on top of different variables.
According to some estimates, Influencer.co has pertinent information on more than 100,000 influencers. Brands can leverage the already established stature and trust of influencers to further their brand’s reach.
The best part is that the majority of the influencers are from YouTube, Instagram, Pinterest, Twitter, Facebook, and other major social media sites.
Finding and connecting with a user is very simple. All you need to do is provide the industry and niche and the tool will take care of the rest. In addition to this, you can explore further information about the influencers, such as their posting frequency, previous brands they have collaborated with, engagement metrics, and so on.
For SEO reputation management tools and keyword strategy, there is hardly a real competitor for Ubersuggest. The brand is established by Neil Patel who is a well-respected professional in the digital marketing world.
From competitor analysis to keywords and domain, everything can be analyzed and insights can be drawn from a couple of clicks. The platform is especially beneficial to brands that are more inclined toward content creation and marketing.
There are options for multiple locations and domains and you can get prompt updates using an intuitive interface.
Mention is another free tool that helps brands collect sentiments and other key data from online sources. The tool is thorough and does not leave anything to chance as it scrapes the internet for mentions, including social media platforms, blogs, forums, reviews, and even TV mentions.
This is very similar to Google Alerts but it lends better and deeper analytics including quality of mentions and engagements, competitor’s analysis, and a variety of segments.
Apart from simply fetching online data, it offers planning insights for better marketing campaigns.
An online reputation checker or management tool helps businesses and influential individuals to monitor and respond to online chatter that concerns them. They can detect sentiment and help professionals identify the time and space of the sentiment generated to plan a counter-attack. TrustAnalytica is one of the most sought-after reputation management tools.
A reputation management tool helps brands control the sentiment and perception surrounding them in the online world.
It performs several tasks:
Brand reputation is more of an art than a science. Still, it has some empirical practices that yield similar results for brands of all shapes, sizes, and forms.
Here is how a typical online brand manages its reputation:
For a person, it starts with searching for her name and aliases online. Depending on the results shown, you can connect with site owners and managers to deal with the content concerning your name accordingly.
For a brand, checking online reputation may require a specialized tool that can monitor online traffic to collect and analyze complex data. TrustAnalytica is often trusted by brands to do the heavy lifting for them.
Reputation management is about monitoring and influencing online sentiment and perception surrounding a brand. On the other side, social listening is about collecting data by going through the user-generated content on platforms frequented by the public. Social listening tools help professionals in collecting necessary data to devise a well-oiled plan for reputation management.
Brand reputation is crucial for businesses and individuals as they deal in the online world. Specialized reputation management tools are often the first, and only, line of defense between them and devastating smear campaigns.
We have mentioned some of the best free brand reputation tools that can help brands monitor and influence sentiment regarding their products and services. Companies operating on the internet need to stay on top of the chatter popping up in the form of reviews, ratings, comments, and social media mentions.
If you are in the market for a free brand reputation management tool, then this post will help you in picking a winner!
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