How to display google reviews on your website ?

Business Growth
Reputation Management

Updated: 22nd November, 2023 Google reviews play a vital role in sending a loud and clear message to prospects and potential customers from a business. It shows that the said business is indeed authentic and has expert management and the necessary staff to provide stellar services. In addition to this, Google reviews, when displayed and […]

by  admin |  November 22, 2023 |  Read 7 min

Updated: 22nd November, 2023

Google reviews play a vital role in sending a loud and clear message to prospects and potential customers from a business. It shows that the said business is indeed authentic and has expert management and the necessary staff to provide stellar services.

In addition to this, Google reviews, when displayed and used strategically, help improve a business’s online health indicators. These include search rankings, overall brand reputation, and consumer trust. That’s why companies take a lot of pains and spare no expenses to integrate Google reviews into their digital marketing policy through wholesome software. In a more robust step, businesses can streamline feedback by showing Google reviews on their websites by employing a Google reviews widget.

In this post, we are going to share a detailed guide on how businesses can display Google reviews on their websites. We’ll also shed light on the importance of doing that or the advantages it offers to the companies.

A Step-by-Step Guide On How to Display Google Reviews On Your Website

Whether you are running a business website, you need to have all the relevant information for the prospects on it. This is a sure-fire way to turn interested web surfers into paying clients. Displaying Google reviews right on your business website is one way to do it – a solid one.

Since Google does not provide

Since Google does not provide a widget to display Google reviews on your website, you can use other tools to do that. Depending on the website building platform you use, such as WordPress, Shopify, Squarespace, or HTML, you can add Google review API for your website by simply adding a code.

Displaying Google Reviews Using EmbedReviews

EmbedReviews is a popular tool that allows businesses to display all Google reviews from their My Google page as well as Google Maps. In the absence of a definitive widget from Google, companies can access that information through an API.

EmbedReviews is compatible with Google’s API and algorithm. So, using it to display Google reviews on your website makes it a breeze.

Displaying Google Reviews Using

Here is the rundown of the complete process:

EmbedReviews also offers a way to display Google reviews on a WordPress website using JavaScript code as well as a shortcode. By employing this method, businesses can display reviews using a slick widget.

Displaying Google Reviews Using CWS Google Review Tool 

CWS is another company that offers a hassle-free way to display reviews on a business website. The application is called CWS Google Review Tool. Here is how you can do it:

Leaving Google Reviews Using Different Devices & Methods

There are many ways consumers can leave reviews for their favourite businesses. Following are some of the most commonly used methods on how to add Google reviews:

Through A PC/ Mac

review will be public and visible to other users

 maximum of five and write

Through A Phone/ Tablet

under aggregated review scores

 display a maximum of 5 stars

posting your review publicly

Write a description of your experience

Without Using A Google Account

Without Using A Google Account

under aggregated score

Google sign-in prompt

Use my current email instead

Importance of Displaying Google Reviews On Your Business Website

In simple terms, a business is defined as the sum total of economic and accounting transactions. It shows how much money has gone inside a business and how much has come out in the form of products, services, and proportionate revenue. 

But, when compared to the perspective of a client or a consumer, a business stands for much more than that. For them, it is about the quality of services, the period to have a grievance addressed, as well as what others think about that business.


In this light, the following are some of the most important effects of displaying Google reviews on a business website:

Google First

These days, the first point of contact between a business and a prospect is Google. Consumers check the online worth of a business by going through the feedback through Google Search. That’s why businesses must leave examples of Google reviews on their websites.

Word of the Mouth

Purchasing products or hiring services from a company is a big step for many consumers. They need assurance that they are making the right decision. Displaying reviews right on the website acts as a convincing mechanism where people like themselves are vouching for that business.


Seller Ratings & Trust

When you employ Google Adwords, you will find that it has an extension called GSR. This displays a seller’s ratings and trust concerning the consumers. The relevant score out of five will appear under the headline and URL in the PPC advertisement.

This helps businesses, in turn, more visitors into paying clients and ultimately diminishing the cost of marketing and advertising. 

Better SEO

For the SEO health of your business website, Google reviews are as important as the internal linking regimen as well as on-site optimization of your website. Positive reviews can affect local rankings and purchasing decisions of the consumers. So, businesses with integrated Google reviews have better chances to end up higher in local search rankings than their counterparts.

Improved Returns

Numerous studies have found that businesses can increase their ROIs by showcasing authentic Google reviews. It helps in spreading goodwill for a business. In turn, it can justify a higher cost of products and services without damaging the trust. 

Reduced Bounce Rates

Bounce rates play a significant role in giving out positive indicators to the search engine. In addition to this, having Google reviews on-site can help prospects and potential customers see for themselves what the brand is all about. They can interact with other clients and ask questions. This will help them in building an educated opinion while keeping them on the site for a long time.

Source of Diverse Content

Everything is content on the web, including Google reviews. Companies can re-purpose this content for a variety of goals. For instance, marketers can employ Google reviews to add headers in newsletters, digital ads, emails, etc. That’s why companies need to embed and integrate Google reviews in their business website through widgets or API code.


It would not be an overstatement to say that Google reviews are almost the bread and butter of online opinion formation. They provide a clear window through which clients can see what a business stands for based on other clients’ and users’ reviews. Having Google reviews on a business site leaves the prospects all the trouble to check for themselves. They can interact with other users and form a clear and well-versed opinion about the brand without leaving the website. So, having Google reviews on a business website is a big must. 

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