How To Manage Reviews On Instagram?

Business Growth
Customer Service
Reputation Management

Updated: 30th November, 2023 With over a billion monthly active users and a prime estate for influences and marketers, it is natural for brands to claw for a piece of share in this market. According to research, around 83% of users browse through Instagram with the intent to find new products and services. The main […]

by  admin |  November 30, 2023 |  Read 10 min

Updated: 30th November, 2023

With over a billion monthly active users and a prime estate for influences and marketers, it is natural for brands to claw for a piece of share in this market.

According to research, around 83% of users browse through Instagram with the intent to find new products and services. The main anchor for their buying decisions comes from social proof, in the form of Instagram reviews.  

This could have been problematic for the brands but fortunately, user-generated content is on the rise because users love to share their experiences with others on the platform.  

12 Effective Ways to Manage Customer Reviews On Instagram 

How They Help With Engagement

Managing reviews and customer feedback on Instagram is crucial to maintaining a positive brand image and building strong customer relationships. Here are some effective strategies to help you manage reviews and customer feedback on Instagram:

1. Create a Reviews Page or Highlight Reviews on Your Profile:

Dedicate a separate section on your Instagram profile to showcase customer reviews and testimonials.

Use engaging visuals and compelling captions to highlight positive feedback from customers.

2. Share Customer Reviews on Other Social Platforms:

Take advantage of cross-platform promotion by sharing customer reviews from Instagram on other social media platforms, such as Facebook or Twitter.

This helps broaden the reach of your positive reviews and encourages potential customers to engage with your brand.

3. Repurpose Reviews into Testimonials and Ads:

Transform customer reviews into visually appealing testimonials or ads that can be shared on Instagram or other advertising platforms.

Use eye-catching visuals and concise quotes from customer reviews to grab attention and build trust with potential customers.

4. Utilize Instagram Stories Tools:

Leverage Instagram’s interactive features like the Question Sticker, Poll Sticker, Quiz Sticker, and Slider Sticker in Stories to collect customer feedback.

Encourage followers to share their thoughts, opinions, and experiences through these interactive tools.

5. Monitor Inbox Messages and Customer Comments:

Regularly check your Instagram inbox for direct messages from customers and respond promptly to address their concerns or questions.

Monitor comments on your posts and engage with customers by replying to their feedback, resolving issues, or expressing gratitude for positive reviews.

6. Host Giveaways or Contests:

Use giveaways or contests as an opportunity to encourage customers to leave reviews or provide feedback.

Offer incentives such as discounts, free products, or exclusive access to encourage participation and boost engagement.

7. Proactively Listen and Engage with Customers:

Actively seek out customer feedback by monitoring hashtags related to your brand or industry.

Respond to customer feedback, both positive and negative, in a timely and genuine manner to show that you value their opinions and are dedicated to providing excellent customer service.

8. Highlighting Customer Quotes

People love to share online what they enjoy and what they do not. Due to the positive effect of peer review as well as word of mouth, customers’ heartfelt notes and quotes can make a great payday for the brand. 

Often, we come across quotes and statements by users who share their experience with a product and how it changed their life or lifestyle. This is a direct line of action for brands that should collect such quotes and highlight them on the dedicated page. 

9. Showcase Testimonials 

Testimonials are product or service reviews that are directed toward the seller. Although they are almost the same in terms of customer quotes and other reviews, testimonials hold a certain place of authenticity in the minds of readers.

Companies often collect testimonials through their websites and other third-party review platforms. For Instagram, users are always happier to oblige the community by sharing their fair thoughts on the utility and scope of a product. 

Brands can take advantage of the phenomenon by using dedicated widgets and plugins to scrape and showcase testimonials.    

10. Add Story Highlights 

Instagram’s Story is another user favorite that allows them to create videos and share them with the rest of the users. Businesses can take advantage of the feature by creating custom stories regarding their products or services.   

Here is how it’s done:

There is a plethora of options available in the Story section. That’s why it pays to spend time in this section and learn valuable information.   

11. Giving New Purpose To Customer Reviews

Instagram stories can also be used to give customer reviews a new purpose. These days, many brands are employing features to highlight their message by relying on customer reviews.

Of course, they have to ask the customers before using their content for commercial purposes.

To repurpose the customer reviews in stories, brands can showcase a collage of pictures or videos with additional links for further information. For instance, a swipeable link can be added to stories that can lead to the purchasing page of the brand.   

12. FeatureCustomer Content For Added Effect

Social proof can go a long way. Since customer reviews and testimonials are the best forms of social proof in this day and age, companies should hustle and scramble to get the latest and most on-point content on this.

Instead of spending manual labor on it, brands can automate the whole process of collecting the latest and most relevant customer content and then display it to gain traction with the prospects.  

10 Ways to Effectively Manage Your Instagram Business Account

To effectively manage and get more reviews on Instagram, consider implementing the following strategies:

1. Utilize Instagram Stories:

Use Instagram’s built-in features like the Question Sticker, Poll Sticker, Quiz Sticker, and Slider Sticker to collect customer feedback and reviews directly from your audience.

Encourage your followers to participate by asking engaging questions related to their experiences with your products or services.

2. Leverage User-Generated Content (UGC):

Encourage your customers to post about their experiences with your brand and tag your Instagram account.

Repost and share these UGC posts to showcase positive reviews and testimonials from satisfied customers.

3. Engage with Comments and Direct Messages:

Regularly monitor and respond to comments and direct messages on your Instagram posts.

Address any concerns, thank customers for positive feedback, and encourage them to leave reviews on your profile or through other channels.

4. Create a Separate Instagram Story Highlight Album:

Compile customer reviews and testimonials into a dedicated Story highlight album.

This allows potential customers to easily access and view positive feedback when they visit your profile.

5. Run Contests or Giveaways:

Encourage your followers to leave reviews by running contests or giveaways.

Offer incentives such as discounts, free products, or exclusive content to those who provide reviews or share their experiences.

6. Collaborate with Influencers:

Partner with influencers in your industry who have a significant following on Instagram.

Ask them to share their honest reviews and experiences with your products or services, reaching a wider audience and potentially attracting new customers.

7. Respond Like A Champ

Customers crave connection with their favorite brands. They need to get in touch so that they can ask questions, share experiences, and incur wrath for criticism.

There was a time when brands would hardly reply to a mention or a comment directed toward them. The accounts were often operated by bots or people whose sole purpose was to churn out posts with promotional content.

These days, the majority of brands have dedicated positions for social media posting and marketing so that their prospects and customers can get prompt and custom responses.   

8. Regularly Post Updated

Social media marketing is not like normal copywriting or simply posting to the platforms for intended engagement. Instead, companies need to be on top of developments and string a chord with users where discrimination between individuals and brands cease to exist.

9. Updating Reels, Highlights, Stories 

When it comes to Instagram, there is simply no cap on what brands can achieve through its features. The best thing about using these features is that the audience is extremely receptive and engaging.

From repurposing customer content to brand mentions and more, companies can achieve more by getting all the things in the right place at the right time.

Again, the rules of social media marketing apply here as brands navigate through highly competitive waters.    

10. Use Review Management Tools

At this point, we have established the point that Instagram alternatives for reviews and testimonials are too hard to ignore in the virtual e-commerce world. So, brands need to be vigilant and proactive in getting the most favorable content and get it showcased on dedicated pages to manage Instagram reviews by users and so on.

To do that, it is best to get the review management tools that fall in the category of online reputation management software. They help brands stay abreast with the online chatter concerning them. Additionally, it is a clear saving of resources and hassle – for doing it all manually and still missing the mark! 

Remember, maintaining an active and engaged presence on Instagram, responding to customer feedback, and consistently providing excellent customer experiences is key to managing and obtaining more reviews on the platform.

Managing Reviews On Instagram Feed

Instagram Feed is the “real” place to find users because this is the scroll heaven. Brands compete to stay active in peoples’ feeds by posting engaging content periodically. Still, churning out content that gathers users around the brand is not enough until there is a rapport going on.

So, this section is about mastering not only the feed but DMs and other aspects of the platform.   

Many users believe that inbox messages or direct messages have made it easier for customers to connect with brands. Gone were days when clients needed to be on phone lines for a good part of the day to talk to a representative. 

Direct messages can range from reviews to complaints, and other forms of feedback. Since Instagram has the built-in feature of filtering spam from the inbox, brands need to stay updated in this regard to capitalize on the potential.

Content does not have to be straightforward or too much out there. There are subtle ways to engage customers and prospects. For instance, the same kind of message can be conveyed by brands if they go for a poll instead of a simple post or a product video.

Companies can showcase more than one product at the moment without composing dedicated posts for a product.   

Instagram can be used to engage with customers and prospects uniquely. By putting out content that invokes thoughts and images in the minds of the users. The platform has more than a fair share of intuitive and inspiring ways to ask questions from customers.

For instance, brands can add question stickers and emojis in stories to grab the attention of the users and urge them to answer simple questions. 

How Can a Reputation Management Tool Help You? Trust Analytica

Trust Analytica is an account management tool that can help businesses effectively manage their Instagram accounts and increase the number of reviews on the platform. Below are some ways Trust Analytica can assist in managing Instagram accounts and obtaining more reviews:

Unified Messaging

Trust Analytica provides an all-in-one unified messaging platform, allowing businesses to streamline their communication channels. This can help them efficiently connect with customers, respond to inquiries, and gather feedback, including reviews, in a centralized interface.

Review Building

Trust Analytica offers features to help businesses build and showcase reviews on Instagram. By leveraging its tools, businesses can request reviews from satisfied customers, collect and manage customer feedback, and encourage users to leave positive reviews on their Instagram profiles.

Analytics and Insights

Trust Analytica provides analytics and insights related to Instagram performance. These insights can help businesses understand their audience, track engagement metrics, identify opportunities for improvement, and make data-driven decisions to enhance their presence on the platform.

Instagram Account Management

Trust Analytica offers worry-free Instagram account management services, allowing businesses to focus on their core activities while professionals handle the day-to-day tasks of managing their Instagram accounts. This can include content creation, scheduling, community management, and monitoring.

Performance Monitoring

Trust Analytica enables businesses to monitor their Instagram performance and track key metrics such as reach, engagement, and follower growth. This allows businesses to assess their progress, identify trends, and optimize their Instagram strategies to maximize their visibility and attract more reviews.

By leveraging the services and features provided by Trust Analytica, businesses can effectively manage their Instagram accounts, engage with their audience, and encourage customers to leave reviews. This can contribute to enhancing brand reputation, attracting new customers, and driving business growth.


How do I review a business on Instagram?

The process of leaving Instagram customer reviews is simple and takes a couple of minutes from start to finish. Here is how it is done:

How do you ask a user for a review on Instagram?

Getting a review on Instagram is more of an art than a science. Experts have chosen a handful of ways to ask politely for a review.

What is the Instagram review activity?

Review activity on Instagram is about looking at all the activities done by users. It includes likes, comments, followers, and other metrics. On the contrary, if you want to know about the activity of whom you follow, you can check it out through the “Following” tab.   

Does Instagram have reviews?

Originally, Instagram did not have reviews but solely relied on reels, highlights, and so on. Now, it has a dedicated feature with all the elements of typical reviews found at any other review site. For instance, reviewers can leave descriptions, add photos, and give stars out of 5 to the products or services of a business. That’s why businesses should take extra pains to manage Instagram reviews page.

How long do Instagram reviews take?

In most cases, it takes around 24 hours for reviews to clear through the editorial process. So, whenever brands lodge a formal report, they can expect to see progress and even resolution in the next day or so. 

Concluding Remarks

Instagram is still going strong with billions of active users each month. It has immense potential for businesses to market their products and services across different strata of users. In this post, we have gone through the process of collecting, processing, and overall managing Instagram reviews for businesses.

By following the guidelines, businesses can get solid engagement from users resulting in conversion and a boost in sales. At the end of the day, it is about strengthening relations between users and brands.

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